Kivrikoglu was ordered to pay 2,000 euros in damages as well as the costs of the action.
The organization's lawyer, Jean Martin, said the court had in effect found the general guilty of attacking Reporters Without Borders' right to free expression.
"Predators of press freedom"
The court ruled that he should have sued for defamation, not simply for unauthorized use of his picture, an offence that falls outside the French press law and therefore provides less protection for the defendant.
Gen. Kivrikoglu sued Reporters Without Borders after his picture appeared along with 37 other "predators of press freedom" in an exhibition the organization staged last May in the main hall of the St. Lazare railway station in Paris.
The pictures were pinned to a giant map of the world. His inclusion sparked incidents during a protest by his supporters at the exhibition and also strong reaction in Turkey.
Still limitations
Despite democratic reforms begun in Turkey with the aim of winning membership of the European Union, press freedom there is still limited in many ways.
Journalists daring to criticize state institutions or raising taboo subjects such as the Kurdish problem or the role of the army in political life are censored, prosecuted and given heavy penalties.
Six journalists are currently imprisoned for expressing opinions in the course of their work.(NM)